Jelmer de Jong

Within 4 years eFresh.com has positioned itself as the largest information, trading and transaction portal for the fresh industries. In Janary this year we raised 4,25 million euro, in a investment round in which Rabobank participated. Only a few months later we show a 106% member growth and are launching a new eFresh.com

Today eFresh.com launches not only a complete new portal with loads of new services, but also a delivery platform where it can deliver services from other companies to its customers.

Hans Robben CEO:

Being the largest portal in the world opens possibilities to other companies to sell their services to our install base. Our customers will benefit from ready to use ‘Trade Services’ which can be ordered and used within their well known eFresh.com environment.

Covering 201 countries and reaching to over 150.000 producers, eFresh.com enables any producer to work electronically with any buyer anywhere in the world. Providing producers with generic electronic tools such as web based inventory systems, trading mechanisms, shared inventories, collection and escrow services to name a few enables buyers and suppliers to source, trade, and deliver in a real time environment.

The problem in the fresh produce industry is that both retailers and whole sell companies have sophisticated ERP systems and the producers they buy from do not. Enabling producers with generic electronic tools connects them with their buyers, speeds up the delivery process and makes the distribution chain more efficient.

Hans Robben:

eFresh.com is a combination of eBay and Reuters and SAP for the fresh producer industries. We provide generic trading tools combined with real time accurate information on the fresh markets and even allow companies to electronically share inventories. With our real time payment solutions any supplier can deal with any buyer in the world immediately but in a safe and professional environment.
In this way we have created the largest fresh produce trading community, and if you take your business serious you should be there too!