New challenge as marketer: branching out into programming

Marketing and fintech are fun, but sometimes you like to expand your knowledge and experiment in different areas. For me this area is web development. As a copy/paste developer that knows the LAMP stack reasonable well I decided to branch out and learn something new. Of course, you can spend most of your time deciding what to learn, and you end up in plenty of discussions about Ruby vs Python vs JavaScript and their many frameworks.

I decided to dive deeper into Python and the Flask framework. Main reason: it ‘feels OK’, it feels lean and I like how Python is clean, easy to learn and offers a mix of use cases: from data analysis to web development, etc.

Most people want to learn something to create something. However, in most cases you spend a lot of time getting your setup ready, building the most common things (login feature, database migrations) and you have to worry about how to host or deploy this. Therefor my first project on this new stack: creating a Simple App Blueprint.

With the Simple App Blueprint I want to create a basic repo that once cloned and configured gives you a powerful stack, ready to scale, that can instantly be deployed and makes you focus on creating the differentiator: your app, vs the basics.

See the GitHub repo at — let me know your comments!

The full stack:


How Google Works, by Eric Schmidt

Last month Eric Schmidt, who joined Google back in 2001, published the book ‘How Google Works‘, sharing what he learned after 13 years of explosive growth.

The book gives a great insight in the thinking of Google and its leaders. And covers how the internet, mobile, and cloud computing has shifted the balance of power from companies to consumers.

Recommended reading!

When do people go to bed? Insight thanks to wearable technology.

I really like how interwoven technology has become in our daily life. From computers you booted up once a day, to smartphones you use over 50 times a day, to wearable technology that is there always. Even when you sleep.

One of the front-runners in this space is Jawbone. And they are publishing some interesting data about their user base. I started following them after they showed how a recent earthquake impacted sleep for some of their users, and now they published some nice stats about average bed times across regions in the United States.

Clear that New York and Las Vegas stand out in this regards. Find the full article on the Jawbone blog: Which Cities Get the Most Sleep? And you can see the moving gif I created here.